THE IMPOSSIBLE PROJECT
THE IMPOSSIBLE PROJECT
It was a company that revived instant film after Polaroid had stopped making it. I created a hypothetical ad campaign promoting them, including print ads, indoor and outdoor installations, social media integration, and video advertisements. In 2017, The Impossible project was rebranded to Polaroid Originals, and again in 2020 to simply Polaroid.
PRINT ADS
Full-spread ad No. 1
Full-spread ad No. 2
Single page ad, front side.
The polaroid photo would be die-cut and perforated, so viewers could actually pull it out.
OUTDOOR INSTALLATIONS
Similar to the indoor installation, this would frame some aspect of the viewer’s environment.
Road trips are exciting, and this outdoor ad placed outside of a city would get viewers excited about visiting a new place.
INDOOR INSTALLATIONS
In an airport full of people about to embark on exciting adventures, this installation would give them a physical memento capturing that excitement.
A more artistic installation, where viewers interact with empty frames to momentarily capture their surroundings.
SOCIAL MEDIA
