ADJACENT MUSIC FESTIVAL LOGO
While freelancing for Live Nation, I was picked to pitch a logo idea for the upcoming Adjacent Music Festival in Atlantic City on Memorial Day weekend 2023.
Adjacent centers around the idea of community and many “adjacent” genres, fans, and people coming together in one place.
The client wanted to draw on the kitschy, 70s-80s era nostalgia of beachside Atlantic City.
Vintage “Greetings from...” postcards were a major inspiration for the logo. The dense, close-together hand-lettering is meant to show the coming-together of the punk/hardcore/emo/alternative/other adjacent fans.
A progression of some of the variations I went through while building the logo.
Landing page of the festival website, designed by the Adjacent team after handing off the logo to them.