WELCOME TO FRIENDSY SEASON!

Welcome to Friendsy Season! Snapchat's 2023 holiday campaign — spanning Thanksgiving and Christmas — taps into the chaotic frenzy of getting together at the holidays with your favorite people. The visual language plays on the delirious energy of being with your friends, while featuring the diversity and individuality that makes each group unique.

The campaign was made up of two phases: Feeding Friendsy (Thanksgiving) and Gifting Friendsy (Christmas). Each phase had our cast of Snap Stars — Young Ezee, Leilani Green, Jeffrey Chang, and Saud — giving advice, tips and tricks for how to make the most of the season.

CLIENT: Snapchat
ROLE: Designer
OTHER AGENCIES: ArtClass

I designed the main "Friendsy" logo, as well as the "Feeding Friendsy" and "Gifting Friendsy" variations. I also animated the Feeding Friendsy logo and helped guide ArtClass in producing the Gifting Friendsy animation.

SELF-FILMED COMPILATIONS

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