NATE: THE GIFT HUNT

OVERVIEW

May 23, 2021

Scavenger Hunt in Lower Manhattan

Nate, a shopping app powered by AI, created a promotional scavenger hunt in lower Manhattan. After getting a tutorial of the app, participants would follow the provided map to each location, searching for QR codes along the way that would award prizes.

Each location had a unique activation, ending with a rave dance party.

PRE-PRODUCTION ROLES

Visit each scavenger hunt stop with the client to discuss their vision
Attend many site visits with print vendor to relay client's vision and discuss options
Create initial mockup of on-location vinyl/banner install
Determine A/V needs at each venue, working with client overall ideas, budget and available equipment
Prep graphic files for stencil creation, research stencil material specifications
Source stencil supplier
Source art materials: chalk sticks, spray chalk
Loading in and installing A/V gear
Apply wheatpaste posters the day before event

Site survey photo from The Ground, which would become the first stop on the Gift Hunt.

Initial idea for vinyl install, but were unable to use this location.

Site survey photo from Nom Wah Teahouse, stop #2 on the Gift Hunt.

Site survey photo from stop #3 on the Gift Hunt.

Installing vintage TVs for use as product displays.

Wheatpasting the alley entrance to the final stop of the Gift Hunt.

Wheatpasting the walls inside the final stop, which would be a big dance party.

EVENT DAY ROLES

Apply QR code stickers and posters along scavenger hunt route
Circulate around event locations, making sure event staff have everything they need
Check in with client regularly and address any issues